Case Study · Swiftys Automobile
From Zero Online Presence to 19k Views in 2 Weeks.
Swiftys Automobile is a premium vehicle storage & concierge service in Montréal, serving high-net-worth car owners. They had an outdated, non-mobile website, no social media strategy, and were losing clients to competitors who looked more legitimate online. We rebuilt their brand from the ground up.
Results at a Glance
The Problem
A Premium Service That Looked Anything But Premium
Swiftys was already serving a high-end clientele: McLarens, Ferraris, and Lamborghinis stored and serviced with white-glove care. But their digital presence told a completely different story. Their website was old, broken on mobile, and hadn't been updated in years. They had almost no social media presence, and what little content existed was inconsistent and amateurish.
The result? Potential clients, the exact people who expect perfection, were landing on their site, feeling uncertain, and quietly going elsewhere. The brand couldn't back up the experience it was delivering in person.
Non-mobile website
Site broke on phones, the primary device their high-value audience uses to research.
Zero lead generation
No contact forms, booking flows, or CTAs that converted. Visitors had no clear next step.
Weak brand perception
The visual identity didn't match the $10k+ service tier they were operating at.
No social media strategy
Under 1k views on content. Their $100k+ cars were sitting unseen in a warehouse.
The Solution
A Full Digital Rebuild. Brand First, Then Content.
We didn't patch the old site. We started from scratch with a clear strategy: make Swiftys look and feel as premium digitally as it is in person, then give them a content engine that attracts the right clients on autopilot.
Phase 01
Brand & Website Redesign
- Complete visual identity audit: typography, colour palette, tone of voice
- Mobile-first, fully responsive Next.js website built for speed (98 Lighthouse score)
- Conversion-optimised layout: clear CTAs, trust signals, inquiry forms
- Gallery, services, concierge pages, each designed to reduce friction to enquiry
Phase 02
Content Strategy & Scripting
- Audience research: what luxury car owners care about online
- Hook-first video scripts engineered to stop the scroll in 2 seconds
- Content pillars: aspirational lifestyle, behind-the-scenes, education
- Posting cadence and caption strategy built around reach, not just engagement
Phase 03
Reels Production & Rollout
- Shot and edited a full suite of vertical video content on-site
- Cinematic grade, tight pacing, matched to the luxury brand position
- Optimised for Instagram Reels algorithm: hooks, captions, hashtags
- Ongoing rollout support: feedback loops to double down on what worked
Delivered in 2 Weeks
The Impact
Numbers Don't Lie.
1k → 19k views
First reel went viral
The launch reel, shot at the Swiftys facility with one of their McLarens, jumped from under 1,000 to 19,000 organic views. 92% watch-through rate, which Instagram's algorithm rewards heavily.
+3× DM enquiries
Real inbound leads from social
Within the first 2 weeks, Swiftys saw a 3× increase in direct messages from potential clients, people who discovered them through the reels and wanted to book a consultation.
Higher-tier clients
The brand perception shift
The new website and content positioned Swiftys at a tier above. The enquiries that did come in were from higher-value clients, people storing exotics and seasonals, not just looking for basic parking.
Went viral
Featured & shared organically
Multiple reels were shared by car enthusiast pages and luxury lifestyle accounts in Canada, extending their reach well beyond their existing follower base.
Content Produced
Two of the 12+ reels delivered, shot on-site at Swiftys' Montréal facility
"We always knew our service was world-class, we just didn't look it online. DexLabs changed that completely. The new site looks exactly how we feel about our work, and the reels brought in clients we wouldn't have reached otherwise. The first video going to 19k was something we didn't expect at all."
Swiftys Automobile
Luxury Vehicle Storage · Montréal
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